We believe the most memorable brands are immersive universes, vibrant and expansive, existing through motion, materials, and marks.
A brand universe comprises a flexible array of distinctive assets—some fixed, some adaptable—from logos and color palettes to art direction, animation, and interiors. Achieving the perfect balance between iconic recognition and free expression is crucial for cultivating devoted audiences.
With every brief, we delve into the full context of brand experience, ensuring it thrives and evolves in a dynamic world.
We follow a set of beliefs to keep us on our path.
THE POWER OF ART x THE BEAUTY OF IDEAS
With strategy and creativity no longer divided, we think in pictures and paint in stories, to manifest paths and offerings that buyers can’t resist.
a well-planned revolution
Disruption for its own sake is chaos, not cut-through. We’ll ensure you break away from the flock in ways that make sense for your brand and the category you dwell within.
devoted to diversity of thought
Cultural curators based in New York, our core multi-disciplined team communes with artists and designers around the world for a global perspective and presence.
a sisterly soul
As one of the very few design agencies started and led by women (currently just 1%), we bring fresh thinking, powered by a deep sense of empathy, to help brands connect more meaningfully with their customers.
experts in the virtues of vice
As seasoned creators for both global brands and start-ups in the realms of beverage and cannabis, we’ve peeked behind the veil of every category, consumer behavior and trend, converting knowledge into infinite wisdom.
style and substance
Even the most beautiful ideas must earn their keep. By starting with a clear vision of your success, our creative spirits are free to get lost in the right direction. Everything we make must pass a final test of strength - it has to work.